Monday, October 4, 2010
What is a SWOT analysis you might ask. Well, it's an analysis of the Strengths, Weaknesses, Opportunities, and Threats for whatever business or activity you may be involved in. That is what I am working on. This one is hard, as I am doing it on my church. The question becomes, how do you position or market your church competitively against other churches? Are we supposed to be competitive? The only thing I see as acceptable competition is between winning souls to Christ or losing souls to Satan. The rest of it is how we do just that. So, how are we competitively placed in the marketplace, locally, domestically, and globally. Do we need to do it better than other churches, denominations? No, we need to do our best of course, but we need to be doing better than Satan. Where do you want all the masses of people to end up in eternity? How are you going to make sure you do your best to influence them for Christ. In the end, it is the choice of each individual, but we are called to do what we can to be a guiding factor. We are in competition for souls, not marketshare. Okay, some churches do compete for marketshare, but is it for their glory or for Christ's glory? It is a sad day when Christians in diverse locations and denonimations pirate each other for the sake of status. Now, that looks like a threat to me!